Kutya Akadémia - Brand & Web
Project:
Brand Refreshment - E-learning Website
Services:
Brand Strategy
Brand Identity
Website Design
Website Development
Client:
Hilda, Online Dog Trainer
Hilda, an enthusiastic dog trainer and school owner, is launching Kutya Akadémia, an online platform offering engaging dog training courses. She wanted a fresh visual identity and a website that showcases her unique training philosophy. The goal was to stand out from competitors and create a functional, responsive, and user-friendly website that serves as both a course hub and a community platform.
Objectives
Develop a fresh, playful, and bold brand identity.
Stand out from Hungarian competitors.
Design and develop a functional online platform with membership and payment features.
Progress:
1. Brand Strategy Session (2 hours) – Understanding the client's vision, values, and positioning.
2. Competitor Research – Analyzing market gaps and opportunities. We found that Hungarian online dog training schools are scarce and lack proper functionality, including online payment options.
3. Mood Board Development – Presenting two design directions to Hilda.
4. Logo & Brand Identity Creation – Designing the logo and brand mark for the website and social media profile photo.
5.Brand Implementation – Applying the brand identity across all online touchpoints.
Brand Implementation Across Touchpoints:
Once the visual identity was approved, we began implementing the branding across all key touchpoints. Given that 80% of brand interactions happen online, we focused on:
Website Design & Development – A user-friendly, responsive website built on Wix.
Email Marketing – Branded templates for customer engagement.
Social Media – Profile photos, cover images, and post templates.
Result and Impact
Key Outcomes
Established a unique brand identity that differentiates Kutya Akadémia from competitors.
Developed a fully functional online platform with payment and membership features.
Created a playful and engaging brand presence that aligns with Hilda’s philosophy and attracts her target audience.
View more work:
Approach:
To address Hilda’s branding and online presence challenges, we implemented a strategic approach combining thorough research, creative ideation, and seamless execution. Our goal was to create a brand and platform that reflect her philosophy of engaging with dogs in a fun and meaningful way while fostering a strong bond with owners.