Kutya Akadémia - Brand & Web

Project:

Brand Refreshment - E-learning Website

Services:

Brand Strategy
Brand Identity
Website Design
Website Development

Client:

Hilda, Online Dog Trainer

Hilda, an enthusiastic dog trainer and school owner, is launching Kutya Akadémia, an online platform offering engaging dog training courses. She wanted a fresh visual identity and a website that showcases her unique training philosophy. The goal was to stand out from competitors and create a functional, responsive, and user-friendly website that serves as both a course hub and a community platform.

Objectives

Develop a fresh, playful, and bold brand identity.
Stand out from Hungarian competitors.
Design and develop a functional online platform with membership and payment features.

Approach:

To address Hilda’s branding and online presence challenges, we implemented a strategic approach combining thorough research, creative ideation, and seamless execution. Our goal was to create a brand and platform that reflect her philosophy of engaging with dogs in a fun and meaningful way while fostering a strong bond with owners.

Progress:

1. Brand Strategy Session (2 hours) – Understanding the client's vision, values, and positioning.
2. Competitor Research – Analyzing market gaps and opportunities. We found that Hungarian online dog training schools are scarce and lack proper functionality, including online payment options.
3. Mood Board Development – Presenting two design directions to Hilda.
4. Logo & Brand Identity Creation – Designing the logo and brand mark for the website and social media profile photo.
5.Brand Implementation – Applying the brand identity across all online touchpoints.

Brand Implementation Across Touchpoints:

Once the visual identity was approved, we began implementing the branding across all key touchpoints. Given that 80% of brand interactions happen online, we focused on:

Website Design & Development – A user-friendly, responsive website built on Wix.

Email Marketing – Branded templates for customer engagement.

Social Media – Profile photos, cover images, and post templates.

Result and Impact

Key Outcomes

Established a unique brand identity that differentiates Kutya Akadémia from competitors.
Developed a fully functional online platform with payment and membership features.
Created a playful and engaging brand presence that aligns with Hilda’s philosophy and attracts her target audience.