Ecommerce Website for Julia
Project:
Ultimate Salesfunnel Website (E-commerce)
Services:
Brand Update
Web Design
Web Development
SEO
Client:
Juliann Feron - Doula, Pregnancy Coach
When Julianna came to us, she wanted to build something deeply personal — a doula practice rooted in her own transformative birth experiences and her mission to support expat women in the Netherlands. She needed a refreshed brand and a new website that felt empowering, and truly her.
From heartfelt storytelling to strategic structure, everything was crafted to help her connect with the right audience and grow her practice with confidence.
Her goals:
→ Emotionally connect with expat moms
→ Clearly present her services, e-course, and free birth prep guide
→ Build credibility with a professional yet friendly online presence
→ Share her story in a way that inspires trust
Progress:
We approached the project with a strategy-first mindset — focusing on Julianna's mission, values, and personality. Our goal was to create a website that went beyond being just a digital brochure; it needed to be a welcoming space. We designed a seamless user experience with clear service offerings to connect with her audience, while making it easy for visitors to book services and access her e-course. In addition to her core offerings, we integrated a lead magnet and a blog to provide valuable, evidence-based knowledge for her visitors.
Brand Update - we took her core visual ID and update a bit
Web strategy session, we explored Julianna's goals, her audience's needs,
Mood board - to explore visual direction
Homepage mockup, Wireframe
Web developing on WIX Editor
Content & SEO - help her ensure her website content was aligned with her mission, we also optimized the website for SEO, helping it rank for key search
Final Review & Launch - we help Julianna launch the website with tutorial videos
Brand Implementation Across Touchpoints:
The launch of Julianna Feron’s updated website marked a significant step in growing her online presence and connecting with her target audience of expat mothers. By aligning the website with her brand values and mission, we helped her achieve several key outcomes:
> Stronger Online Presence
> Increased Service Bookings
> Lead Magnet Success
> Educational Impact
> Streamlined Client Communication
The moodboard chosen by the client is aligned with the brand’s mission and values.
Color Palette & Typeface Update: We noticed that the existing brand’s contrast was too low, so we updated the color palette.
Additionally, we refreshed the typefaces to better reflect Julianna’s empowering and professional personality, while also ensuring they were more user-friendly and functional for the website.
Result and Impact
The launch of Julianna Feron’s updated website marked a significant step in growing her online presence and connecting with her target audience of expat mothers. By aligning the website with her brand values and mission, we helped her achieve several key outcomes:
Stronger Online Presence
Increased Service Bookings
Lead Magnet Success
Educational Impact
Streamlined Client Communication
View more work:
Approach:
Julianna Feron is a dedicated doula and childbirth educator specializing in supporting expat families in the Netherlands. She provides guidance for natural, unmedicated births, helping women approach labor with confidence and clarity. To expand her reach and streamline service bookings, she needed a new website with integrated e-commerce functionality.