Lima Renovation - Brand & Web
Project:
Brand & Web Kickstart
Services:
Branding
Web Design
Web Development
Client:
Claudia & Lima
family bizz owners
LIMA Renovation is a family-owned renovation company based near Veghel, the Netherlands. They specialize in small to mid-sized home improvements such as wall painting, floor replacements, and kitchen updates. What sets them apart is their approachable service, transparent communication, and commitment to quality craftsmanship at an affordable price.
Their mission is to make renovations accessible to everyday homeowners — without the stress, hidden costs, or cold corporate feel often associated with contractors.
Approach:
We took a strategy-first approach to understand the brand’s personality and values. LIMA Renovation wanted to communicate reliability, quality, and transparency — but in a way that still felt friendly and accessible.
A key part of this strategy was the creation of branded mascots based on the owner’s face. This personal touch builds trust, creates a sense of hands-on involvement, and makes the brand more memorable. The mascot fosters a connection with the local community.
From the beginning, our goal was to create a clean, modern identity that would appeal to homeowners looking for trustworthy local service. We made sure the branding worked just as well on printed materials and work clothing as it does on digital platforms, while the typography and color palette were carefully chosen to reflect the company’s roots and values, but also on online.
Progress:
Here’s a clean step-by-step outline of what we did:
Brand strategy session to define core values, tone, and positioning
Mood board creation to explore visual directions
Logo design with custom lettering, Color palette selection, Typography system
Brand style guide for consistency across print and online
Web strategy session to plan the approach, pages and interaction
Mood board creation to explore visual directions
Home page mockup and wireframe
Web design and web development on WIX Editor
Mood Board chosen by Claudia and Lima
Brand Implementation Across Touchpoints:
Result and Impact
Once the brand identity was finalized, we brought it to life across multiple touchpoints to ensure a consistent and professional look—both online and on-site.
We designed:
Branded workwear to build visibility and trust on job sites
Business cards and invoice templates for clear communication
Van paint design, turning every drive into a moving billboard
Website and online presence for a strong digital foundation
Every element was built with practicality in mind—clear, bold, and easy to recognize at a glance.
View more work:
